"When doing business, reputation is an asset; service is a powerful weapon."
Li Zhensheng, who has been in the optical industry for 42 years, is both a boss and a first-class optometrist. His business philosophy is clear. As long as he provides customers with the services they need, he will win. Therefore, he never hard-sells people to buy, but pays more attention to giving to customers. A different consumer experience. For decades, Li Zhensheng has been more like a friend to his customers. In his free time, he loves to chat with customers while touching the bottom of their wine glasses.
"Even if it is the most expensive product, I will give you the biggest discount. If it is not suitable for use, it will always be garbage." Li Zhensheng is a celebrity in the eyewear industry. In addition to his hospitality that has won the hearts of Central people, his love for glasses is also admirable. , and even acted as an inventor. A few years ago, he developed Golf Lens, a professional lens with sunshade performance, comfort, and even enhanced hitting stability for golf enthusiasts, including himself, to fill the market shortcomings and open up new business opportunities. Based on this enthusiasm for the optical industry, it has attracted celebrities in the city such as Li Ka-shing, Carrie Lam, Michelle Reis, Tang Yingnian and others to patronize.
"Today, the concept of making eyeglasses is different. The store concept is to focus on the atmosphere and give customers a shopping experience, without hard-selling shopping, so that consumers can choose glasses without pressure. There is a wine cabinet because our customers include senior officials, doctors, lawyers, etc. Professionals, chatting with them in my free time, I think doing business is about reputation and nothing else." As we all know, Central is the center of the financial center, and business naturally has its own business model. Li Zhensheng admitted that Central customers have unique qualities and needs. Operators in other regions may not be able to stand up. "They generally have higher education and high requirements. They do not blindly buy famous brands. They pursue themselves and have bold tastes. I have had clients discuss with me that there are drugs that can deform the curvature of the eyes. If another drug is used to fix the new curve, The store should be able to improve myopia or farsightedness. I was confused when I heard it, but later I found out that there were new medical papers that put forward relevant new ideas. "So, he said that in addition to having a lot of choices, his store has a lot of choices. , one of the successful experiences is to accept new products and new techniques, not to provide products according to demand, but to bring new needs to customers through purchasing concepts.
Mr. Lee Chun-sing has been interested in glasses since he was a child. His family members all worked in eyewear manufacturers. Mr. Lee Chun-sing already had an initial understanding of glasses when he was a child. As he grew older, he worked part-time at a glasses manufacturer in his spare time, thus developing his interest in glasses. He further understood that in the past, glasses were mainly used to correct vision. Now, the related functions only account for 30%, and 70% are for beauty and fashion. Therefore, in the past, each person only had one or two pairs of glasses, but now glasses have become fashionable accessories. People with normal vision often own ten or eight pairs, and the market demand is huge.
Mr. Li worked at the famous optical chain store LENCRAFTERS (formerly Gordon Optical, now LensCrafters) for about 20 years and achieved many remarkable achievements. In the mid-1980s, the turnover of Mr. Li's upstairs shop reached over one million yuan, which was even better than the turnover of more than one hundred thousand yuan in the ground floor shop during the same period. In 1993, Mr. Li left LENCRAFTERS and opened his own optical shop. With Mr. Li's familiarity with glasses, his seriousness and flexible business acumen, Mr. Li's shop has transformed from a small unit of 100 feet to a large unit of over 1,000 square feet with different branches.